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New partnership for adjustable bed gives Customatic expanded reach into healthcare arena
Journey Health & Lifestyle
Sheila Long O’Mara // Executive Editor, Furniture Today // September 20, 2023
New partnership for adjustable bed gives Customatic expanded reach into healthcare arena
NATICK, Mass. – Customatic Technologies is expanding its reach with the Independence Bed through an exclusive distribution agreement with a home medical equipment retail group for sales into the health care segment.
Journey Health & Lifestyle will sell the adjustable bed developed by Customatic Technologies to help those less mobile be able to get in and out of bed independently. Journey will sell the bed on its e-commerce site, as well as through its network of stores under the UpBed Independence brand.
“Over the years since launching the Independence Bed, we have seen a strong response due to consumer needs and growth from both the home medical equipment and brick-and-mortar furniture categories,” said Phil McCarty, president and CEO of Customatic Technologies. “We are excited to announce this partnership and the future growth for the product, which will continue to allow us to bring a sleep solution to our seniors to age in place at home.”
Customatic brought the Independence Bed to the marketplace in 2021.
“I am thrilled to announce our latest milestone in offering our home medical equipment partners access to premium, feature-rich, exclusive retail products that help individuals age gracefully in their own homes,” said Mitch Yoel, CEO of Journey Health & Lifestyle. “Combined with a robust line of lightweight mobility products, a premium bathroom safety suite, and a portfolio of luxury comfort and sleep offerings, this exclusive partnership reflects Journey’s ongoing commitment to provide Home Medical Equipment providers curated retail offerings of innovative, high quality, customer-centric solutions.”